Category Archives: Business Growth

Most effective business strategy

I have heard people saying that the world is wicked. But I would say, the world is neither wicked nor doomed but is competitive. And you can never blame competitions because without competitions we would’ve progressed. Today’s business strives through competition. Doesn’t matter what label we put on, whether it is a B2B or B2C, competition is still the key to progress.

It is absolutely fine if you take pride in yourself for a successful launch. But remember, you need more of your strength to achieve sustainability. In fact, both are equally significant. A successful business strategy blends both entities with perfection. You had a perfect take off, but the story never ends there, you need to keep going. And some of us not just keep up. Moreover, they lead, we call them leaders, industry leaders. You can be one, all it takes would be an ideal business strategy. Let’s have a glimpse at few potent business strategies that help you stay on top of your game.

Define Your Goals

This may seem too typical but this is one of those main elements that decide your success. In fact, this is the most fundamental quality, which is as important as the air you breathe if consider the business as your body. Having a clear objective is like knowing the destination. And by knowing it, you can find the best way to reach it. In brief, It is impossible to hit the target if you have a distorted vision.

In Fact, you need to have goals at every point of your growth. You should make sure that you have clear objectives every month, every term. It can possibly be your sales growth or about expanding your customer base. It can be anything. But if you don’t have one, there is no point in trying at all. Imagine yourself as a boxer, every boxer has different goals. Their objective is create a physical impact over their opponent, yet they possess a common objective, the win. Defining your goals give you clarity, it let you move towards that one ultimate point, the success.

Look Within

The answer to any questions can be found within. The interpretation is simple, no math to crunch. If you want to achieve some progress, you need to start within. Look within your team. Make necessary improvements, innovate the already existing reality. Because this is one of the few things that can determine the outcome for a startup and the founder has the most control over. And if you are a startup, consider creating a diverse team with deep understanding in different domains. Most importantly, do not hesitate to bring changes, because change is what which stimulates growth. Keep experimenting, innovating, have trust within, for progress is worth it.

Interpret Your Ideal Customers

This is a consistent process that you should have a clear cut idea on your customers. If you are a startup, you need to start from the scratch. You need to find and define your ideal customers. But if you are a matured business looking for a business hike, you still have to do the same, I would say. As a business, you have to learn embrace changes, experiments. Your target market might not be same as when you started your business. Your business has grown, your offerings change, you finally have an idea about your customers. But in order to conquer further growth, you need to expand your territories. You might have missed certain niches earlier, you need to grasp those opportunities. Above all, you must have an attitude that better reflects your whole business strategy. Listen to Jaspal Nijjar, a successful entrepreneur, CEO of Filtur- an imminent price comparison website for health foods. He was asked to answer this question,  “Of the entire universe of possible clients/customers, who is your ideal client? One that refers the website. And we are on a mission to understand those kinds “, He replied. His answer was simple but precise. It says it all.

Product-Market Fit As A Business Strategy

This is more of a fundamentality. A successful strategy comprises understanding the necessity. Product-market fit is all about realizing the need and delivering the solution, leaving others helpless that they have no other choice but to accept it. This can be applied as a startup strategy or even as a mature business growth strategy. Paypal is the perfect example of this strategy. It began as a company that could encrypt and transfer money between two devices and found it’s real use as enabling payments between buyers and sellers on Ebay. Perform serious research on your desired industry and ask yourself the question that, can you deliver a simple yet complete solution for the problem that the industry is facing as for now?

Product- Expansion

This is specifically about taking your business to next level. As the name itself suggests, this part of the story demands some investment. Product expansion is nothing but adding more products to the line. Obviously, this is not something you should try as a startup business. This is advanced.

So now, when should I invest in product expansion?

You definitely have to gain the courage to interpret yourself as an established business first. Moreover, you should possess a clear vision about your customers, their behaviors and all. Then you can at least consider thinking about this part. The basic rule of product-expansion is nothing but finding the demand. You have to do serious market research, you need to find the exact market needs. By offering new products, you can give your old customers something that fulfills a new need. You can also effectively expand your marketplace.

Final Words

Business nowadays is more targeted as they have better access to data. So, being alive in today’s business Colosseum is not just about a clear business strategy but the determination to successfully execute it. And always remember two facts about change. You can either cope with a change, or you can be the one who brings that change. Either way, it’s your choice. Choose your strategy, choose greatness.

How Important Is Brand Identity For Your Business?

Nowadays the brand identity is one of the most important assets for more successful business.

Great branding expands the estimation of organizations, provides employees with bearing and inspiration, and helps to gain new customers easier. So what is brand identity? What’s more, why is it so important for your business?

Brand Identity

When you make a brand identity, you’re basically applying your brand esteems to any visual components that will be utilized to promote your business. A brand speaks to the total of individuals’ view of an organization’s customer reputation, service, logo, and advertising.

How Important Is Brand Identity For Your Business?

1. Loyalty

An effective brand identity for your business is loyalty, it can assemble customer loyalty and trust in a brand since it enables customers to make an association between a product and the organization. At the point when customers candidly interface with your brand, it prompts brand loyalty and trust. What’s more, you can wager they’ll educate their companions concerning it.

2. Branding Creates Trust

A Brand Identity dependably makes a trust value of the business. A specialist appearance makes legitimacy and trust. People will presumably purchase from a business that appears cleaned and goodness. Passionate reactions are hardwired into our brains, and those reactions are honest to goodness influencers.

3. A strong brand provides your business value

A solid brand will offer some benefit to your association well past your physical resources. Consider the brands that such as Wrangler, Coca-Cola, Apple, Ford, QuikTrip, etc…) are these organizations truly justified regardless of their hardware, their products, their distribution centers, or production lines? No, these organizations are worth substantially more than their physical resources and their image has made an esteem that far surpasses their physical esteem.

4. Stand out from the competition

At the point when customers have a few options, marking causes them settle on a choice. Your brand should feature your one of a kind ethics and let customers realize what they can anticipate from your small company. A brand character encourages you to separate your business from the opposition and suitably position your brand. Building up an expert, inventive character configuration can help you to emerge to potential customers in your market.

5. A strong brand helps customers know what to expect

A brand that is predictable and clear comforts the customers since they know precisely what’s in the store every last time they experience the brand. Your brand personality is the thing that separates you from the interminable ocean of contenders and demonstrates your customers your identity and what they can anticipate from working with you. It is one of the importance of Brand Identity.

6. Make your small business look bigger

You may maintain your business out of your kitchen, however, your customers don’t have to realize that. On the off chance that they do, they won’t be as prone to remunerate you fairly. The importance of brand identity is you can make your small business look in bigger.

7. Personality

A brand identity is the visual portrayal of the qualities and “personality” of your brand. Character design basically sets the tone of your brand, and it can be utilized to inspire particular sentiments in your audience. Your brand personality ought to be intended to impact your organization’s general message and advance your business objectives.

8. Branding Supports Advertising

Advertising is another segment of your brand. Both the medium picked and statistic focused for ads constructs a brand. Excessively restricted a publicizing center, and an organization dangers being “categorized” and losing their capacity to expand into new markets. Excessively expensive a concentration and the organization fails to make a perceptible impression of the organization in the brains of would-be customers.

9. Branding Inspires Employees

Numerous employees require something other than work they require a comment toward. At the point when employees comprehend your central goal and purpose behind being, they will probably feel that same pride and work a similar way to accomplish the objectives you have set. Having a solid brand resembles transforming the organization logo into a banner whatever remains of the organization can rally around.

10. Branding Generates New Customers

Branding empowers your organization to get referral business. Would it be feasible for you to educate a companion regarding the new shoes you adore in the event that you couldn’t recollect the brand? An expansive reason “brand” is the word utilized for this idea is that the objective is a permanent impression. As the most gainful promoting source, verbal referrals are just conceivable in a circumstance where your organization has conveyed an essential involvement with your customer.

Now you know the value of brand loyalty and How important is brand identity for your business? The most beneficial organizations, small and big, have a solitary thing in like manner. They have set up themselves as a leader in their specific industry by building a solid brand.

social media strategy for business growth

Social media has shown its true potentiality in terms of marketing through all these years. The fundamental idea behind social media marketing is same as direct marketing, which is to meet the audience right at their space. It’s a known fact that over 70% of internet users spent their time on social medias. Let’s have a glance on few statistics on Social Media Users,

  • One billion people actively use Facebook every month
  • 500,000 people use Twitter every month
  • Google’s +1 button is used 2+ billion times each day
  • 5 million photos are uploaded to Instagram every hour
  • 3,600 hours of video are uploaded to YouTube every hour

So, as for now, social media has turned out to be an inevitable source of Marketing and brand recognition for any businesses.

How Helpful Is Social Media For Your Business?

There are countless ways through which an effective Social Media strategy can influence your trade positively. I often wonder how people opt to become negligent towards such a productive platform. I have become a  Social media enthusiast since the origin of blogging sites. And I have gained immense profits from the same. So, the question here is, how Social Media can be valuable to your business?

I can virtually list out hundreds of valuables yet I opt to limit those to few numbers for the sake of brevity.

The first and the best about Social Media platforms is their intense user database itself. These vast numbers offer us with infinite possibility. Now, in this modern Digital Era, one can even target specific dimensions such as demographics, age groups, gender, language and lot more according to their needs.

A successful Marketing campaign is all about communicating, Convincing and converting. Social media let you communicate effectively. It, in fact, is changing the way people communicate within themselves. Think about this instance where someone is recommending some product through social media. The point is much simpler than you think, “ people believe other people they know far better than any sophisticated Marketing Campaign”.

Social Media’s contribution to Customer relationship is inexorable as it has already proven its possibilities by now. Like mentioned above, since most of the internet users spent their valuable time on social medias, your presence on those social media platforms can definitely benefit you tremendously.

Now, I will share some insights on “ how to improve your social presence”.

Start Where Your Customers are:

This is basics, which you need to understand. Your Social Media Marketing efforts can be exhausting if you failed to target the right platform. Since Social media is a vast ocean, you need not have to show up everywhere. You need to find the right space and hit the right spot. Before selecting the platform, you have to choose your target audience as well as the industry you are in. Moreover, you should be so clear about your intentions and your goals.

Consider Social Media Marketing As A High Priority

As I survey over hundreds of Successful Social Media Marketing Campaigns, I realized that the success rate is directly proportional to the priority you give to it. I can’t be more specific. It simply means that if you treat it as a priority thing, you will probably put more efforts to make it right, Simple as that. And as you began considering it as a commitment, I propose you to lead by a proper plan and strategy. Besides, you can rely on some genuine software to automate your Social efforts.

Branch Social Media Tasks Accordingly

The success of Social Media Campaign solely depends on how well you manage your social efforts. Does it make sense as you correlate those with the available time? As for hustling business owners, doing their work in batches will help them cut down on the time when switching the tasks. One thing I have learned over all these years is the power of prioritizing tasks. The process is exceptionally effective that you can actually organize and complete your important tasks more efficiently.

Pay Attention to Customers Rather Than Promote

Customers are the most important entities of any business. So, the best strategy is to listen to them rather than promoting. A successful promotion wholly depends on how well you understand your customer’s needs as well as behaviors. This is more like a long term investment, that is, it will help you to build a loyal customer base. And ultimately, you will have a large customer mass, where you can promote or market your services/products, and the conversion rate will be beyond your expectation.

Crucial Data security

Data security for your business

It is almost impossible to find a successful business strategy nowadays. We live in a world of innovations, AI, IoT, VR-AR, humanoids and pocket-sized computers are just a few names. So, now it’s all about digitally reinventing your business, and this is possible only by understanding your customers, their habits, their behavior and more. So, Data and Data security are the key factors you should hook your eyes upon.

With data boom, security takes on an increased significance. Almost every leading organization now consider analyzing their existing security framework. Now, the security decisions as well as investments not only rest up on CISO but also to be considered by every Senior Official as a core part of their business model.

How Technology Boom Affect Information Security?

As the user expectation has increased, It forced the business to fulfill their needs. People expect ‘more real’ in everything they buy. This is not just the case of products but services too. They expect real time interaction with the business provider and thereby demanding a flawless delivery of products or services. This is why technology is so imperative at this moment. Technology acts as a stimulant in this situation. But here comes the issue. While considering all these user intentions and satisfaction, business providers totally underestimated the vulnerabilities and the data security issues. With all the possibilities of cloud technologies, remote servers, remotely working task force, BYOD, and with an immense usage of internet, these issues have only increased

I will list out certain reasons that depict the vitality of Data security measures.

Rise In Cybercrimes

Guess you don’t need any preface for this term. In fact, you can’t tune into any news without hearing or be reading about any cybercrimes that happened recently. Not so long ago we have heard and many of us have experienced the ransomware attack. It soon turned out to be a global threat and have thrown its dark canopy of fear over many organizations. The malicious use of a software to restrict access to a computer system until a ransom is paid was a wake-up call for businesses as well as consumers.

Now, I want to remind you that Cybercrimes are no longer a rare incident and the question is not if but when, a cybercrime will knock at your door.

Irrevocable Human Errors

Well, I can really relate to this. I really felt like confessing that I have done lot many stupid mistakes as an immature techie. Human errors can be anything. It can be the deletion of any important data, poor security habits or anything that are vulnerable. But the most common mistake I have witnessed is, using public WiFi for accessing work related data. And one will never realize the impact of this until or unless he/she became the victims of Cybercrimes.

Downtime Is Costly

A lot of us intentionally ignore downtime without knowing its impact on productivity and revenue. Many organizations do not consider the downtime cost. But it can be very expensive as sometimes it may add up to tens of thousands of dollars. Today, there are few backup products offer the ability to run applications from backup instances of virtual servers. This allows users to continue operations while primary application servers are restored.

Data Security Counts

While considering today’s scenario, there is no way one could slip away from the significance of Information Security. An organization, despite its size and limits, need smart systems that can capitalize the innovations in data science.  One better solution is Cognitive Security, which supports security analysts to combat the threats. Cognitive Security Tools will be the best choice for anyone who desperate to utilize the massive amount of intelligence that exists.

In this Digital era, Data security is not something to be taken lightly. It demands at most significance and attention. Securing your data now became equivalent to securing your business itself. And there is no doubt that Data Security has already evolved to be one of the key factors that define your success.


Amazon and Microsoft to join

Amazon Alexa and Microsoft Cortana to join

Amazon and Microsoft are teaming up to get their Virtual Assistants to talk with each other. Yes! This is surprising, I know.Well, I will offer some clarity on this topic. Alexa and Cortana, the voice activated AI assistants from respective companies will soon join the force to compete with Google and Apple.

Someone having Amazon Echo smart speaker may use Cortana to book tickets or Cortana users may control their smart home via Alexa and of course you can buy products from Amazon using Cortana. Amazon has announced this officially through their press release on Wednesday.

Later this year, this dream will come into existence and then the users will access one Virtual assistant via other just by saying ‘Alexa open Cortana’ or Vice versa.

This alliance decision is more like setting a challenge for the market leaders such as Google Assistant and Siri. And users can definitely expect a better experience as they may get benefited by the ideas of both Amazon and Microsoft. “The world is so big and multifaceted. There are going to be multiple successful intelligent agents, each with access to different sets of data and with different specialized skill areas, Together, their strengths will complement each other and provide customers with a richer and even more helpful experience. It’s great for Echo owners to get easy access to Cortana.”. Mark these words from Amazon Founder chief Jeff Bezos.

My personal insight on this is hardly different. The point is, both Alexa and Cortana possess certain strength. If they succeed at integrating those perfectly, well, you can predict the outcome, right?

Integrating Cortana’s Intelligence, Office 365 integration, commitments, and reminders with  Alexa’s 2000 skills would be a great innovative step toward that goal. And probably the latest version of Windows operating system was designed by keeping this in mind.

The Siri Effect

Apple earlier this year unveiled a ‘Homepod’ speaker, which virtually challenged Amazon’s 3 years of dominance in the category.  This will certainly push your home music experience to another level. Home pod is perfectly engineered to work with Apple Music Subscription Service and it ensures rich sound with Siri’s artificial intelligence.

The idea explained by Apple’s vice president Phil Schiller is as follows, we had tuned Siri into a ‘musicologist’ that learns the tastes of listeners to get the best possible match from the internet cloud. Well, seems innovative to me.

Wrapping Up

The  Virtual Assistant market space is so tightly packed as for now. All the major players have one and are competing to gain dominance by packing theirs into as many products as possible. And this deal between Amazon and Microsoft seems, determined, long-sighted and innovative to me. And Yes, two is always better than one. Isn’t it right?


Grow your Business

Business growth is simply the increase in what you are already doing. When that first thought on business hit your brain, you probably get so excited and optimistic about the idea. You may have done a lot of research on the same as well. You may have sought opinions from many, you may have grasped so much information from books, magazines or any other readily available resources. You invested a lot in terms of time, effort, money and more. So now what?

Well, congratulations!  you have successfully taken the first step. Now how about the next step, growing your business beyond its current status. Sometimes we make business far harder than it actually is. We may over think the business growth strategies. I won’t say that there is some secret recipe for growing your business but there certainly is some brilliant ideas that help you achieve some growth. Here are some  some quick tips to grow your business effectively.

How much time do you spend on Sales?

I have been asking this question to myself earlier as I crave for some growth in my business. I have mentored lot many businesses literally and the reason why a business is not performing well is directly related to the hours they spend on sales process and strategies.

Well, How much time should you spend on sales? It depends I would say. If you are running a new business you should devote at least 80% of your time to it daily. When you spend more time on selling opportunities, more doors will open, checks will get written, Good things happen.

Sales should be the most important thing in your business. Thomas Watson, the founder of IBM once said: “Nothing happens until somebody sells something”. Your ultimate aim is to sell your service or products, Why not consider spending some valuable time on that?

Diversify Your Business

This is much advanced and intense if you are ready to dig deep. Diversifying your business is more about taking risks. Think about earlier 90’s, Business was all about stability, standing firm at a point, or being good at what you do etc. But things have changed. Now, successful business is about diversifying it.

Instead of thinking about one particular platform, one should always try for other possible areas. In terms of customers, as a business person, you should always try other possible groups of people who may get benefited by your services or products. You must always think like ‘Can I adapt my process to open up another potential client pool?’.

The idea behind Diversification begins with a question “Can we do more?”. It may be in terms of anything, Servicing, Monitoring, anything. The possibilities are limitless.

Say No To Unproductivity

Productivity is the key success factor that will change the course of the game. If you want to grow, you need to cut down the unproductive branches. Cut overhead by automating most of the non-producing items like accounting, customer care, voice mail, sales reporting, ordering, record keeping and more. This will help you improve your efficiency.

For instance, think about Project Management in any business. Imagine that they are spending too much time on unproductive tasks related to this. The best way to tackle this situation is to rely on some effective Task Management tool like Restyaboard. So the thing is, spend your valuable time on productive things that can water your growth.

Invest in Yourself

In early stages of any business, the profit will very low (or no profit at all). So make sure that any money you do make should go directly toward helping you grow. A startup’s ability to invest in itself accelerate its growth.  it’s critical to make sure that you’re redirecting any revenues back into the company. It’s vital to invest early and heavily in order to grow quickly.

Think Ahead Of Time

As an Entrepreneur, I always think beyond the present. I consider future as I plan anything new. But there is one important thing you should consider when considering Future, the Foundation. You should set the foundation in place. If your foundation is strong, it won’t be that difficult to adjust when you experience the growth, since the hardest part is already done.


Now, this is the time to reassess your position. Where do you stand? What do I miss? Well, you don’t have to go it alone! consider your staff, associates, and friends in your brainstorming. You never know what someone will come up with. The key is to balance your focus on Present as well as Future. The world is so big, it is full of possibilities. But the question is, are you ready to embrace it?