Category Archives: Business strategy

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Do you consider yourself a connector — someone who brings people together, whether it is in business or personal life? Maybe your knowledge or ideas position you as a thought leader in your field? If you answered yes to either question, consider leveraging your status by building a membership website that will generate passive income and build an online community.

Reasons to build a membership website:
● You are an expert and want to sell access to your ideas instead of:
○ Taking time to give individual advice or coaching.
○ Letting people pick your brain for free.

● You belong to a loose community of people based upon interest in a specific topic. Paid
membership can:
○ Add more structure.
○ Provide passive income for you or the group.
○ Allow you to develop additional benefits for the group members.

● You have an existing group and want to provide more value to your members by
restricting access posts or pages, events, tickets and networking to members only.

● You want to provide a way to connect people in your group to each other or potential
customers through an online directory.

Ways to test the waters:
Consider which of the ideas below feel right for you and the kind of members you hope to have.
The goal is to see if you can build an audience that can be converted to members with recurring payments.

Create an email list
Email marketing platforms like MailChimp typically offer a free level with a limited
number of subscribers. At last check, MailChimp doesn’t charge for up to 2000
subscribers. Add an email signup widget to your Facebook page or website to start
collecting prospect email addresses. MailChimp provides a landing page for your form if
you don’t have a website.

Speak at a conference or event
If you are a thought leader, it shouldn’t be hard to find speaking opportunities at an
upcoming event for your field. If you create slides, offer to send them to attendees who
leave a business card. Or provide a short URL to a Google form for requesting slides
and joining your email list.

Write a blog
If you are an expert, a blog can share wisdom with a wider audience. WordPress.com
offers a free platform for blogging and is the most popular CMS (content management
system) online. Allow your followers to subscribe to receive new posts by email
automatically. This can be handled within WordPress or you can use MailChimp’s RSS-
to-email feature to send out branded emails.

Create social media profiles:
The goal of social media is to gain followers that could one day be members. When you have reached critical mass in terms of the number of followers, it’s time to build your membership website. Before you begin, consider that social media is not a one-way communication tool. You will need to:

○ Make posts on a regular — at least weekly — basis.
○ Use hashtags to ensure your content is being seen more widely.
○ Respond within 24 hours when people comment.
○ Comment on other’s posts, especially those in your field or industry. Answer
direct messages within a day.
○ And perhaps moderate discussions among group members.

Don’t start a group or set up profiles if you aren’t prepared to spend time in these ways. If you plan to create a number of profiles, use tools to schedule posts and centralize activity.

Create a Facebook group
A group can be a quick way to connect people who share an interest. Initially you can
add your friends who have interest in your topic. If group members find the content and
interactions meaningful, they’ll start to add friends. Messages posted in a group are also
much more likely to be seen than posts to a Facebook business page.

Create an Instagram business profile
If your topic is visual or if you can make it visual, create an Instagram business profile.
Business profiles have access to Instagram Insights, which can tell you a lot about:
○ Follower demographics.
○ What content performs better.
○ Profile views, impressions, clicks and more.
You’ll also be able to add a contact button to your profile and the option to promote your
posts.

Create a Twitter account
If you are good with words and like to have online conversations, Twitter may be the
best platform for you. Set up a business profile. Check out this guide to get started.

Create a LinkedIn group
If your content is business-related, consider creating a LinkedIn Group. If you don’t want
to manage a group, be sure to post any blog posts on LinkedIn. See tips for building
your group.

Build a YouTube Channel
If you have a unique point of view or “how to” lessons to share, you may want to start a
YouTube channel. Videos can be posted on your website as a member benefit. But
initially they can attract followers for your channel. You’ll also benefit from learning how
to create good videos before your videos need to be professional enough to warrant
charging for them. Add links from your channel to all of your other social profiles and
your email signup form.

Conduct a survey
If you have a decent blog or social media following, create a survey to learn what your
target audience wants or needs. A survey can reveal what content you might put behind
a paywall. You might consider those who take the time to fill out a survey as die hard
fans. Reward them by offering:
○ Access to a VIP or premium level of membership.
○ A free membership.

Offer free or inexpensive consultations
Quotes from happy members are the best way to convince potential members about the
value of membership. To gather testimonials, you can offer to do free or low-cost
consultations for a number of social media or email followers. If a decent number of
people reach out to take advantage of this offer, it’s further evidence that your
membership website idea is a good one.

 

online-training

Learning Management System seems to be the go-to option for start-ups and Fortune 500s, alike. But is your organization ready to make the switch and invest in Online Training software?

Why You Should Use Online Training Software For L&D eLearning courses have become a preferred choice for keeping up to date with learning opportunities.

They contain a wide range of applications, from upgrading corporate certifications to getting a degree from home.

They also allow learners of all ages and academic levels to study at their own pace.

The corporate world makes its own value judgements, and they’re largely based on the bottom line.

In the business world, if it isn’t profitable it’s not worth doing.

Is there an effective way to promote corporate L&D with online training software? Let’s look at 6 benefits of using online training software for L&D..

1. Increased Flexibility
From an employee’s perspective, one of the drawbacks of work is academic stagnation. It’s hard to get time off for studies, and this can lead to high staff turnover. Some of the best and brightest team members may leave employment so that they can seek opportunities for their own development. Employers are equally unwilling to lose office hours.

The Online training software can solve both of these challenges simultaneously. It allows corporate learners to juggle work and school without compromising their jobs. They can study during their commutes, lunch breaks or after they put their kids to bed. They are able to study on their tablets, mobile phones, laptops or desktops so they have a wide variety of study options.

2. Reduced Travel Expenses
Aside from losing actual office time, travelling to and from class can be a burden on your staff. Employees may ask to get off work earlier or come to the office later, in order to accommodate their studies. If the Online training course is sponsored or managed by the office, you would have to fund their travel expenses. You’d also have to find a way to cover their missed work hours. Once again, having in-house courses would resolve all these problems. Team members can study at their desks, which eliminates both travel costs and time off work. Studying at work also positions them for raises, promotions and internal upward movement.

3. Greater Accessibility
These days, corporate teams are global, with employees and offices all over the world. This can make it difficult to reach them all at the same time. With online training software, employees in different departments, branches and time zones have equal opportunities. Online training courses are easier to accommodate than offline ones. This makes it easier for them to absorb technical content. In traditional training, such a situation would require different classrooms, instructors and time slots. Online, you can switch the instructional language with a single click.

4. Customized Online Training Content
Online education can drastically reduce your development costs.This way, different online learners can activate tools that are specifically relevant to them. One employee could prefer daily sessions while another might want weekly sessions. Self-directed tools may help them adjust the online training course to fit the time they are available. They can also select to skip topics they are already familiar with. They’re able to access additional online training resources in areas where they need extra attention. It’s much easier to do this online than in a physical classroom.

5. Personalized Online Training Resources
Using online training software for L&D offers a data cycle that flows both ways. Corporate learners can access extensive libraries, both inside the online training course and on the wider internet. Their study habits and patterns provide metrics and analytics that can be used to improve the online training course. This data is helpful both internally and externally. They can cross-sell it to similar corporates, or use it to create new online training courses for your firm. Internally, the gathered data can help improve how the company is run. It helps management pinpoint corporate trouble spots and resolve them.

6. Enhanced Compliance Rates
One of the main drivers of corporate L&D is industrial compliance. Local regulations often require certifications and licenses that have to be periodically renewed. These licenses might cover security, health, safety, gender matters or even language needs. If you have expats on your team their compliance may be a requirement of their visa or work permit.

In the regular course of running a business, these matters can easily be overlooked. Using an online platform for training can help streamline departments. The accounts team will get reminders when licensing fees are due. They can get in touch with HR or admin, who can prompt individual employees to update their compliance. The whole process runs smoother because of it.

Learning and Development is a key part of smart corporate structuring. Taking the process online saves your organization time and money while increasing efficiency. Flexible schedules allow corporate learners to work at their own pace and convenience. Studying at work or at home reduces corporate travel costs and improves time management. Global employees can access online training content in their preferred tongue, and there are other customization options as well. Thus, online training software for L&D can help you retain your top talent and improve productivity.

Source: https://elearncommunity.com/news/6-benefits-of-using-online-training-software-for-ld/