Social media has shown its true potentiality in terms of marketing through all these years. The fundamental idea behind social media marketing is same as direct marketing, which is to meet the audience right at their space. It’s a known fact that over 70% of internet users spent their time on social medias. Let’s have a glance on few statistics on Social Media Users,
- One billion people actively use Facebook every month
- 500,000 people use Twitter every month
- Google’s +1 button is used 2+ billion times each day
- 5 million photos are uploaded to Instagram every hour
- 3,600 hours of video are uploaded to YouTube every hour
So, as for now, social media has turned out to be an inevitable source of Marketing and brand recognition for any businesses.
How Helpful Is Social Media For Your Business?
There are countless ways through which an effective Social Media strategy can influence your trade positively. I often wonder how people opt to become negligent towards such a productive platform. I have become a Social media enthusiast since the origin of blogging sites. And I have gained immense profits from the same. So, the question here is, how Social Media can be valuable to your business?
I can virtually list out hundreds of valuables yet I opt to limit those to few numbers for the sake of brevity.
The first and the best about Social Media platforms is their intense user database itself. These vast numbers offer us with infinite possibility. Now, in this modern Digital Era, one can even target specific dimensions such as demographics, age groups, gender, language and lot more according to their needs.
A successful Marketing campaign is all about communicating, Convincing and converting. Social media let you communicate effectively. It, in fact, is changing the way people communicate within themselves. Think about this instance where someone is recommending some product through social media. The point is much simpler than you think, “ people believe other people they know far better than any sophisticated Marketing Campaign”.
Social Media’s contribution to Customer relationship is inexorable as it has already proven its possibilities by now. Like mentioned above, since most of the internet users spent their valuable time on social medias, your presence on those social media platforms can definitely benefit you tremendously.
Now, I will share some insights on “ how to improve your social presence”.
Start Where Your Customers are:
This is basics, which you need to understand. Your Social Media Marketing efforts can be exhausting if you failed to target the right platform. Since Social media is a vast ocean, you need not have to show up everywhere. You need to find the right space and hit the right spot. Before selecting the platform, you have to choose your target audience as well as the industry you are in. Moreover, you should be so clear about your intentions and your goals.
Consider Social Media Marketing As A High Priority
As I survey over hundreds of Successful Social Media Marketing Campaigns, I realized that the success rate is directly proportional to the priority you give to it. I can’t be more specific. It simply means that if you treat it as a priority thing, you will probably put more efforts to make it right, Simple as that. And as you began considering it as a commitment, I propose you to lead by a proper plan and strategy. Besides, you can rely on some genuine software to automate your Social efforts.
Branch Social Media Tasks Accordingly
The success of Social Media Campaign solely depends on how well you manage your social efforts. Does it make sense as you correlate those with the available time? As for hustling business owners, doing their work in batches will help them cut down on the time when switching the tasks. One thing I have learned over all these years is the power of prioritizing tasks. The process is exceptionally effective that you can actually organize and complete your important tasks more efficiently.
Pay Attention to Customers Rather Than Promote
Customers are the most important entities of any business. So, the best strategy is to listen to them rather than promoting. A successful promotion wholly depends on how well you understand your customer’s needs as well as behaviors. This is more like a long term investment, that is, it will help you to build a loyal customer base. And ultimately, you will have a large customer mass, where you can promote or market your services/products, and the conversion rate will be beyond your expectation.