Monthly Archives: July 2020

1. The Name App

It is important to have a unique and easy-to-remember business name brand recall. This particular tool saves you a struggle to find the correct domain name for your startup. What’s more, it also helps you check the availability of your username and decide the names of social media profiles that align with your company. Simply sign in to the official website of The Name App or download it from the App Store of your Apple device (Sorry, Android users, you ‘re going to have to do with the website for now)

2. GrowthHacker.tv

GrowthHacker.tv is a place where you can watch interviews of successful growth hackers and entrepreneurs who have made their mark in the digital world. Interview videos continue to be played on the website in a loop that is freely available to visitors. But if you want to have access to past video recordings, you ‘d need to sign up, which is paid for. But wait a minute, that’s not it. If you are visiting the website, for the first time, you could get a promo code to access the content of your site as a premium member for a week.

3. Moosend

Building e-mail campaigns can be simple. However, delivering them at the right time can be challenging. That’s why you need an email marketing platform like Moosend to get started. Moosend will give you access to automation features to create, schedule, and monitor the performance of your email campaigns. You will get to know Moosend through their free forever plan, offering unlimited emails to up to 1,000 subscribers. Paid plans would allow you access to premium features starting at $10 a month.

4. Amazon Web Services

Amazon Web Services usually referred to as AWS, is a web hosting service offered by the Amazon e-commerce mogul. Possibly one of the most secure web hosting services currently available, AWS is scalable, flexible, and currently provides over 90 services including database storage, content delivery, and other features and functionalities.

5. MailChimp

To run an effective email marketing campaign and keep your audience up-to-date on deals, you need an efficient newsletter service. This is where MailChimp is coming into the picture. MailChimp is a name that doesn’t need any introduction to the tech world. Great news, MailChimp provides a free startup kit with all the necessary features. Paid services start at $10 per month. Additionally, you can do that, take a look at ActiveCampaign and see which suits you prefer.

6. Aytm

There are many survey tools available on the market today. What sets Aytm apart from all these tools is that it not only allows you to create a survey form but also lets you reach out to the right audience who would be interested in taking these surveys. A quick tip: keep your questions open and get better insights.

7. Glasshat

Glasshat comes across as a super-efficient SEO tool that helps start-up owners plan their SEO and other digital marketing activities. This tool provides a list of activities and also teaches new entrepreneurs why a particular activity is important for their startup. By using Glasshat, it would be a smart idea to add a Yoast SEO plugin to your WordPress site so that you can change your web content according to the SEO guidelines.

8. Restyaboard

Restyaboard is a web & mobile based project management tool that was built for improving workflow. Eventually, and inevitably, the efficiency of Restyaboard made it a prominent name among almost all startup owners across the world. This project management software allows users to assign tasks as per their status, add assignees & get activity feed, view log reports, and a lot more. 

As the world is increasingly dependent on digital technologies, more creative ideas for online start-ups are coming to the table. This is evident in Startups 100 Top 5, which sees five web-based companies taking top spots.

Trouva
Neos
Cudoni
Perlego
Tempo

1. Trouva

Helping over 900 independent boutiques around the world compete with eCommerce giants, Trouva fills the gap between the high street and people’s living rooms. In reality, Trouva has been a lifeline for its partners in the Covid-19 pandemic, enabling 70% of them to continue trading. This dedication, along with its super-strong finances, won it the top spot in the Startups 100.

2. Neos

Snatching the second position overall on the first-ever Startups 100 application is no mean feat, which demonstrates that having a distinctive and disruptive product will make a difference. Neos allows consumers to buy their smart home gadgets and integrates smart home insurance with leading insurance firms. This combined product offering saw customer acquisitions surpassing 150,000 in less than a year – amazing stuff.

3. Cudoni

Buying and selling luxury products is very different from the regular eBay the listing, which is why Cudoni has seen a lot of early-stage growth.  It offers ‘total comfort’ by taking care of everything, from photography to fulfillment. And its figures speak for themselves – working on the commission, Cudoni expects to sell more than 100,000 luxury goods to 100 countries in 2020.  No wonder celebrities like  Millie Mackintosh trust it.

4. Perlego

College, university, even online courses – these are costly activities that are much more costly when you take into account the reading material you need to complete the course.  Perlego saw a gap that had to be filled. Offering subscription-based access to a large digital library of academic books, the start-up has seen a 116% monthly rise in new subscribers and has just raised $9 million in funding.  Certainly a worthy 4th place winner.

5. Tempo

We should all agree that recruiting is hard work.  It’s taking time, money, and a lot of patience. Luckily, Tempo exists to up the pace. Claiming to shorten the ‘time to recruit’ to only four days and to reduce  costs by 65%, the machine learning pairs applicants and companies based on ‘rich-format CVs.’  With the likes of Monzo, Bulb, and ASOS on board with their smart recruiting strategy, Tempo’s third Startups 100 entry sees it cruise to 5th place.

If you’re thinking of starting a business or improving an existing one, you’re going to need the right tools for the job.

So, in this post, we look at 10 types of app that can make your workflow more efficient and lead to an increase in business growth._

1. A productivity suite

Before you can do anything exciting in your business, you’re going to need some apps that can take care of the boring (but very important) things: a reliable email account, file storage, and productivity tools.

The industry-leading productivity suites which provide all the above are Office 365 and G Suite (formerly Google Apps).

However, it can be quite hard to choose between them — there a lot of pros and cons to weigh up. As such you might like to read our Office 365 vs G Suite comparison review. This explains the core differences between the two productivity suites, as well as outlining what alternatives are available.

2. A website or online store

It goes without saying that you’ll need a website for your business. But with many website building platforms available, it’s important to make the right decision regarding which one to go for.

Portfolio sites/brochure sites

If you’re not intending to sell services or goods online — i.e., your website is more of a portfolio or ‘brochure’ site with business ultimately taking place offline — then Squarespace is often a good bet for startups because it’s easy to set up a site with it, the templates are attractive, and you get support included with your plan.

WordPress is another great option for portfolios or brochure sites — and one that will give you more control over the aesthetics and the functionality of your site — but there is a bit more of a learning curve involved.

Online stores

If you’re selling products and services online, more thought is required. Although it’s tempting to just embed a Paypal button on a web page to handle online transactions, there are many more sophisticated options available to you that will serve you better.

Ultimately, if you’re serious about e-commerce, you’re going to need a platform you can use to build a fully functional store: one that can adequately cater for things like product variants, shipping, tax rates, and abandoned carts. Big hitters in this area include Bigcommerce and Shopify.

If you’ve already got a website, and want to turn it into an online store, you might find that Ecwid is a good solution for you (it’s a ‘widget’ that’s designed to add e-commerce functionality to any existing site). 

Tip: when it comes to the aesthetics of your website or online store, you might find that simple web-based design tools like Crello offer a cost-effective way to create graphics or animations for it.

3. An email marketing tool

A large mailing list is VITAL to the growth and long-term success of a business.

Not only can email marketing provide a fantastic return on investment, it’s a great way to share content widely (something which can build great brand awareness and even improve SEO).

Many new business owners think that a mailing list is simply a bunch of email addresses stored in an Excel spreadsheet that gets emailed via The outlook from time to time.

Taking this approach is a big mistake. Dedicated email marketing tools allow you to capture email addresses via your website, host a large mailing list online, create newsletters, automate communications, and track results easily.

There are many great apps available — but based on value for money and reliability (respectively), our favorites are probably Getresponse and Aweber.

4. CRM

CRM stands for ‘customer relationship management’, and these days the acronym is usually used to refer to cloud-based software that allows you to keep track of and manage the business relationships between your organization and your leads and clients.

Typically, a CRM app will allow you to capture, organize, and analyze leads track communication with leads and clients allocate tasks to your team.
manage your ‘sales pipeline’ (i.e., identify leads and track how the process of converting them to a client is going) 
manage customer inquiries via a support ticketing system

Now, as with email marketing, many new business owners rely on Excel to handle all this sort of stuff – which, as with mailing list management is a bad move when there are so many more sophisticated options available to you.

Hubspot offers a very functional free version of its CRM tool — this is a good introduction to the world of customer relationship management.

Other cost-effective options involve Capsule or Nimble.

Which product is right for you will really depend on nature and the complexity of your business, but either way, finding the right CRM the tool will usually be vital to ensuring that it grows successfully.

5. Growth hacking tools

Once you’ve got your website live and your email marketing app sorted, the next thing you’ll need to do is grow the number of people visiting your site and join your mailing list.

Now, there is a multitude of tools to help you do this. For example, you’ll find apps that let you run A/B tests on your site pages to find out which is most likely to convert a visitor to a subscriber; tools that let you create video recordings of your visitors’ behavior on your site and analyze it; and ‘welcome mats’ which encourage mailing list subscription before any other action is taken on your site.

You’ll find an exhaustive list of growth-hacking apps over on the Kissmetrics site, but for me, there are two particular aspects of growth hacking to zoom in on and prioritize when starting a new business: social sharing, and lead generation. You basically want to make it as easy as possible for somebody to share your content or subscribe to receive more of it.

Tools like Sumo can really help you here, providing everything from sharing buttons to live chat to data capture ‘welcome mats.’

Other similar services worth investigating include Addthis and Sharethis.

6. Cloud-based accounting

Cloud-based accounting apps are increasingly popular and worthy of serious consideration over traditional spreadsheet usage.

A cloud-based accounting solution is connected to your bank account, meaning that all your transactions are imported into your accounting software in real-time (i.e., no more copying and pasting transactions from your online bank account into a spreadsheet).

Not only that but these apps you to raise branded invoices and produce detailed reports at the click of a button. They can give you access to an in-depth analysis of your company finances, and make preparing a tax return significantly easier.

Because of these advantages, if you use a bookkeeper, it often makes sense to hire one that works ‘in the cloud’.

Industry-leading cloud-based accounting apps include Xero and Quickbooks.

7. Keyword research tools

It’s all very well having a business and a website to go with it — but if you’re not ranking highly in search results, it’s not going to be a success.

One of the best ways to improve the performance of your website is to make sure that you are publishing content that people are actually searching for. To do this, you’ll need to perform keyword research.

Tools like Ahrefs and SEMrush are essential for this kind of work.

8. Notebooks and to-do lists

Notebooks

An oft-overlooked aspect of running a business is the amount of note-taking it involves.

From capturing brainwaves to taking minutes to jot down a phone number of a potentially useful contact, you will find yourself taking a host of notes in your business life.

So, it makes sense to take them in the best possible way – and in my view, that’s digital, using a dedicated note-keeping app.

There are a plethora of note-keeping apps out there to choose from – but Evernote’s got to be one of the best.

It allows you to place text, images, files, and research all in one digital workspace which you can then share with friends, colleagues, and family. You can access Evernote across all your devices, meaning your notes are always with you.

If you use a productivity suite like G Suite or Office 365 however, you may find that their ‘Keep’ and ‘OneNote’ products meet your needs perfectly well.

To-do lists

To-lists have been part of running a business since the year dot. They’re a surprisingly vital part of running and growing a business: without them, nothing gets done.

As with much else in the business world, they’ve now moved online. And again, there are loads of options available.

Todoist is a simple but effective app for managing, as the name suggests, your to-do list. It works across devices and is available as Chrome extension too, meaning your uncompleted tasks are always following you around (perhaps I’m not selling this as well as I should). Nifty features include being able to turn emails into tasks and categorize tasks by project.

Wunderlist is another good option.

9. GDPR compliance tools

With the introduction of GDPR — data protection laws designed to safeguard the privacy rights of EU citizens — business owners now have to meet strict requirements with regard to how they capture data and use cookies.

Adhering to GDPR laws on data capture is reasonably straightforward, but it’s quite hard to adhere to the cookie laws. Your website needs to display a cookie banner which not only informs your visitors that cookies are being used but also allows them to give prior consent to them being run.

This is quite a challenge from a technical point of view, but there’s a new tool called Cookiepro which we’ve discovered and which we recommend to our clients as a way of ensuring compliance (particularly where hosted website building products like Squarespace, Shopify and Bigcommerce is concerned).

You can choose to set up Cookiepro yourself (which will require a bit of time and effort) or alternatively pay a one-off fee to get assistance. 

10. A social media manager

Most businesses end up struggling to manage several social media profiles at once. It can be tricky to keep on top of them all or analyze what’s working and what’s not across all your channels.

This is where an all-in-one social media management tool like Hootsuite is invaluable. You can use tools like Hootsuite to manage all your social media accounts in one place; schedule messages across your profiles; measure your social media campaign performance and assign tasks to your team messages to ensure that all messages
generated by your social media activity get answered.

All this improves your social media comms or frees up time to do other important stuff!

Alternatives to Hootsuite include Sendible and Buffer.