Alexa, Cortana Alliance To take on Google And Siri

Amazon and Microsoft to join

Amazon Alexa and Microsoft Cortana to join

Amazon and Microsoft are teaming up to get their Virtual Assistants to talk with each other. Yes! This is surprising, I know.Well, I will offer some clarity on this topic. Alexa and Cortana, the voice activated AI assistants from respective companies will soon join the force to compete with Google and Apple.

Someone having Amazon Echo smart speaker may use Cortana to book tickets or Cortana users may control their smart home via Alexa and of course you can buy products from Amazon using Cortana. Amazon has announced this officially through their press release on Wednesday.

Later this year, this dream will come into existence and then the users will access one Virtual assistant via other just by saying ‘Alexa open Cortana’ or Vice versa.

This alliance decision is more like setting a challenge for the market leaders such as Google Assistant and Siri. And users can definitely expect a better experience as they may get benefited by the ideas of both Amazon and Microsoft. “The world is so big and multifaceted. There are going to be multiple successful intelligent agents, each with access to different sets of data and with different specialized skill areas, Together, their strengths will complement each other and provide customers with a richer and even more helpful experience. It’s great for Echo owners to get easy access to Cortana.”. Mark these words from Amazon Founder chief Jeff Bezos.

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My personal insight on this is hardly different. The point is, both Alexa and Cortana possess certain strength. If they succeed at integrating those perfectly, well, you can predict the outcome, right?

Integrating Cortana’s Intelligence, Office 365 integration, commitments, and reminders with  Alexa’s 2000 skills would be a great innovative step toward that goal. And probably the latest version of Windows operating system was designed by keeping this in mind.

The Siri Effect

Apple earlier this year unveiled a ‘Homepod’ speaker, which virtually challenged Amazon’s 3 years of dominance in the category.  This will certainly push your home music experience to another level. Home pod is perfectly engineered to work with Apple Music Subscription Service and it ensures rich sound with Siri’s artificial intelligence.

The idea explained by Apple’s vice president Phil Schiller is as follows, we had tuned Siri into a ‘musicologist’ that learns the tastes of listeners to get the best possible match from the internet cloud. Well, seems innovative to me.

Wrapping Up

The  Virtual Assistant market space is so tightly packed as for now. All the major players have one and are competing to gain dominance by packing theirs into as many products as possible. And this deal between Amazon and Microsoft seems, determined, long-sighted and innovative to me. And Yes, two is always better than one. Isn’t it right?

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