Category Archives: Startup Tools

2020 has forced the whole world to work remotely. It has also made people realize that remote work works. But remote work is not all rainbows and unicorns. It is a challenging feat to pull off. It can be difficult to keep your head around managing a distributed team. But if you have the right productivity tools in your magazine, you can cultivate an empowering, rewarding, and effective remote work environment for your team.

While you will see many remote productivity tools on the web, we’ve rounded up the best ones to bring your team’s remote work experience to a new level. Let’s check each of these productivity tools and how they benefit your remote team. 

Productivity Tools for Remote Work

Team Collaboration Tools

Collaboration can be tricky when you need to keep work flowing smoothly despite geographical distance and time differences. Everything must be accessible to everyone at any given time. Communication must be instantaneous and seamless. This helps teams get an experience as close to how they would normally collaborate with their teammates when they’re co-located. Invest in these productivity tools to ensure there are no blockers to team collaboration.

Team Chat App

Slack is widely used by remote teams worldwide. It’s easy to set up and organize topics into channels. Direct messaging is also seamless. You can bring all the project discussions into one place. You can also make calls and screen share within Slack. 

Cloud Storage and File Sharing App

This might be a close call between Google Drive and Dropbox. Both are widely used by remote teams for its ease of use and accessibility. Even with a free plan, you get a generous amount of storage to start with. You also get full control of how you share your files. 

Read Best Tools To Support Remote Work in 2020

Video Conferencing App

Zoom is a strong contender for this one. I find video calls in Zoom are more stable than other apps. It’s a reliable option, especially for big team video meetings. You can also do screen sharing and collaborate on an online whiteboard. You can use Zoom Breakout Rooms to split your discussions into groups if you ever need to have smaller focused groups.

Video calls are far more effective than communicating through email or a phone call. You can see your teammates’ gestures and expressions and makes you feel more connected to them.

Connectivity

Stable and consistent connectivity is important for remote teams. These productivity tools will help your team stay connected anywhere and anytime they need to.

Mobile Hotspots or Pocket WiFis

While your teams may have reliable and fast internet at home, it’s recommended to have a backup. This ensures everyone can get to work anywhere or when their internet home connection is down. Your teammates should check with their local internet providers and see what options are available. What I usually do is ask for recommendations from my teammates living nearby or through online remote workgroups I’m a member of.    

Remote Desktop App

There will be times when your teams will need to access their office desktop remotely. If this is a requirement, having a remote desktop app will be beneficial. Some popular options are TeamViewer and Chrome Remote Desktop

Security

You need to ensure all your team files and assets are secure and only those who have authorized access can get into your systems. Security tools are one of the most important productivity tools your team needs to have. With security in mind, maximum productivity is achieved.

Password Manager

There are free and paid apps that your team can use. A popular paid option is Dashlane. It even comes with a VPN and secure file storage. It can even scan the dark web for data breaches and will notify you if your data has been compromised. But it can be a little pricey. So another option to look at is LastPass. It comes with a free version and even has multi-factor authentication as an added security layer. Even with the paid version, it’s still reasonably priced. 

Multi-factor Authentication

Most apps come with two-factor or multi-factor authentication and we highly encourage your teams to enable this feature. When generating tokens, you can use an authenticator app such as Google Authenticator

VPN

While we strongly discourage using public Wi-Fi when working remotely, sometimes it cannot be helped. But when using public networks, security can’t be guaranteed. To keep your remote teams secure wherever they are, require the use of Virtual Private Networks (VPN). VPNs create secure tunnels that mask or encrypt any data you send and receive on the fly. For all these security-related productivity tools, check with your IT department on the best options.

Time Management

Time management can be difficult when working remotely. It can be challenging to establish a fine line between your house chores and your work responsibilities when you work from home. This is why time management is very important. Productivity tools that focus on time management help you get more done with whatever time you have. 

Time Tracking

Time trackers shouldn’t be seen as the ultimate gauge of productivity. Instead, it should be seen as a tool to understand the time consumed on work and how best to improve it. If you’re a team manager, having your team members track their time while they work remotely can provide valuable insights as to where their time is being spent on. You can then review with them how it aligns with their goals. You may also see some indicators of work inefficiency through time data. Time Doctor and Restyaboard are some of the well-known team time tracking apps in the market. It also has reporting and analytics that will come in handy for remote team managers.

Scheduling

I’m a firm believer in the saying, “What gets scheduled gets done.” Anything else that pops up in the middle of the day that is NOT in your schedule, shouldn’t be your main focus. Scheduling and planning are essential productivity techniques that remote workers should master. It’s hard to stay motivated when working alone. So you have to encourage your team to develop discipline and structure. 

We recommend using a calendar app that’s already integrated with your other work tools such as your email. This way, it’s easier to sync them to your other activities like meeting invites, events, and other alerts.

Task Management

Every team should have a task management tool, especially for your remote team. Your task management tool should be easily accessible, secure, and has the right features to encourage collaboration within your project teams right then and there. It’s one of the productivity tools remote teams can’t live without as this essentially becomes their virtual office. 

Restyaboard is a project and task management tool that allows teams to collaborate on projects in one place. It’s a highly visual tool that enables teams to maintain transparency and achieve seamless collaboration. Restyaboard is much more than just a Kanban board. It’s built around the Kanban methodology and has rich and easy-to-use features that bring out the in-person work experience into the virtual setting. What’s great about this is you not only have a productivity tool, but you and your team will also have a framework to manage your work.

Focus

One of the key elements to productivity is maintaining focus. Our attention gets challenged every second. There are plenty of distractions especially when you work from home or remotely. What may seem to be a harmless 5-min check on your Social Media feed could turn out to a 30-min waste of time. Focus apps are essential productivity tools to instill discipline and accountability. 

I like using the Pomodoro Technique especially during times when I need to engage in deep work. You can use any online timer available or even use a physical one that you’d put on your desk. You could also explore focus apps that limit your access to and alerts from social media apps and even your email inbox. The important thing is to keep unnecessary distractions to a minimum or none at all when you need to focus on work. Share these focus-centered productivity tools with your remote team to supercharge their efficiency.

Automation

Repetitive manual tasks can be a pain. If a task is done repetitively and routinely, there’s a big chance it can be automated. Your team can then spend that time doing more meaningful work. Automation means taking your time back and letting technology steer the wheel. Automation tools are undoubtedly one of the top productivity tools every remote team should have.

Discuss with your remote team what process steps are candidates for automation. Some examples would be consolidating information and transferring task lists from one system to another. After you’ve identified your candidates for automation, explore automation tools such as IFTTT or other web-based service apps that enable system integration without or with minimal coding involved.

Employee Engagement

Happiness and engagement at work affect employee productivity. As a remote team manager, you should also stay on top of your team’s overall well-being. Remote working can be tough on your team’s mental health, so it’s important to check with them every so often. It’s also best to have programs that are designed to encourage employee engagement. 

Virtual Team Building

Who says remote workers can’t have fun? It’s all about being creative and resourceful. Even though your team is not co-located, schedule team-building activities every so often. You can use your video chat tool to facilitate this event and use an online whiteboard to do some charades or to do some team quizzes. 

I also encourage you to schedule virtual celebrations for team and project milestones. This will help your team feel more connected to the rest of the company and stay engaged. 

Rewards and Recognition 

It’s always a different feeling when you’re recognized for a job well done. And it’s these kinds of things that can easily get forgotten when working remotely. But it’s one of those “indirect” productivity tools that will help managers reap more rewards. When employees are appreciated, they are encouraged to do better. This creates a culture of meritocracy and makes your employees feel they are contributing to the company even if they’re working remotely. 

Rewards and recognition tools can be as simple as sending virtual gift cards to your top performers and recognizing them during your virtual town halls. You can also go a step further and use a rewards and recognition platformApart from peer to peer recognition and in-app rewards, it also has social media and gamification that makes a fun and innovative engagement program.

Investing in Productivity Tools for Remote Workers

If you want your remote team to succeed, you need to invest in the right productivity tools to support them. And whether you like it or not, remote work is here to stay. More companies will shift to this model and more employees will expect and demand flexible working arrangements. But having the right productivity tools is only half the battle. Your remote teams should also have the right mindset when it comes to productivity. You need to make them realize that these tools are not meant to restrict them but to empower them and bring team collaboration to a whole new level. This will create a culture that’s uplifting, empowering, and productive for remote work.

In this article, we provide a list of Project Management Tools that can be used by any startup company to develop a highly productive organization.

Starting a new company or working for a startup is exciting and nerve-wracking in equal parts. Budgets are often tight in a startup environment and the traditional processes that keep companies going are often lacking. Such a productive work atmosphere can be punished for even the most experienced employees because there will always be new problems to tackle and insufficient resources to tackle them.

Most how-to books will tell you that it takes a combination of hard work, good employees, and enough funding for a startup to succeed. But most of these books do not address the project management tools that the best entrepreneurs in the world use to organize and manage their companies. That is why we have gathered this list of project management tools that can be used by any startup company to develop a highly productive organization.

Here is the list of project management tools that can be used by any startup company to develop a highly productive organization.

1. Work Management / Task Management Software

In reference to collaboration, there is one proverb: “If you want to go fast, go alone. If you want to go far, go together.” This is particularly true in the start-up world, where having a strong collaborative culture is a key to success.

To achieve success as a team, all employees need to move in the same direction and work towards the same goals. Smart entrepreneurs have figured out that using a collaborative work management tool is the way to achieve this.

Work Management Software

“Work management” is a relatively new form of software designed to provide a central place for teams to digitally collaborate and work together. Work management software combines project management, task management, document management, and communication into one place to get all employees on the same track.

Restyaboard has a task list view, which displays all of the tasks related to a project, along with key metrics.

Benefits of Using Work Management Software

  • Keep things From Getting Lost in the Shuffle: Startups are fast-paced and dynamic, so there’s always something new that needs attention. Without a central collaboration tool, employees find their own ways to keep track of their to-do lists, which may lead to tasks not being completed and general frustration. This problem is resolved by a central collaboration platform.
  • Get More Visibility: Startup employees are always busy taking care of their work and do not always have time to communicate with management and keep them in the loop. When all work is managed and tracked in one place, managers can see everything that their employee is working on, eliminating the need for constant check-ins.
  • Improve Accountability: A central work management platform ensures that all employees are accountable for their work. When management can quickly see what all team members are working on, underperforming employees cannot fly under the radar. Conversely, this provides another way for management to recognize their best and most efficient employees.

2. Kanban Boards for Building Workflows

It is necessary to establish visual processes in a start-up environment that serve as guidelines for employees to follow to be successful. The use of Kanban board software is one of the best ways of creating these processes.

Kanban board software is a simple startup project management tool that’s used to visualize and track all of the different tasks happening within a company or team. Each task is created as a “card” that can be dragged-and-dropped into different areas of the screen to indicate the status of the task.

The kanban board shows anyone looking at it what work needs to happen next, what work is in progress, and what work has been recently completed.

Kanban boards are an incredibly useful visual tool for managing workflow. Make your kanban board with Restyaboard today!

The simplest way to use a kanban board is to have three columns: to-do, doing and done. When a new task needs to be added, it goes into the to-do column. Then, when someone is ready to work on that task, they drag the kanban card into “doing” so that everyone on the team can see the task-in-progress.

However, kanban boards can also be used to build more complex processes in the form of custom workflows. This is done by creating custom columns for each stage of the work process.

Kanban Workflow Example

For example, let’s assume your startup does marketing for clients, and you need a good way to manage all of the work requests that clients send in. You could create a kanban board with the following columns:

  • New Work Requests
  • Information Gathering
  • Doing
  • Client Approval
  • Done

Each column represents a step in the workflow or process.

  • When a new work request comes in from a client, the employee who received the request creates a task in the “New Work Requests” column and assigns it to an account manager.
  • When the account manager is ready, they move the task into “Information Gathering” and contact the client to get all of the information needed to start work. They then re-assign the task to the marketing team and move it to “Doing.”
  • The marketing team now works on the client request. When finished, they move the task to “Client Approval” and re-assign the task to the account manager.
  • With a new task in “Client Approval”, the account manager now knows the work is ready to send to the client for final approval.
  • Once the client gives their approval, the task is finally moved into “Done” to indicate the process is finished.

As you can see, the kanban board is used to build a step-by-step process for work requests. As the whole team has access to the board, everyone knows the status of all of the work that is happening. Kanban boards are a great way to eliminate problems and confusion by giving the team a blueprint for how work should flow through the team.

3. Project Management Dashboards

As discussed previously, visibility into your employee’s work is important to successfully manage your company. This is why savvy entrepreneurs choose to implement key performance indicators (KPIs) across their companies.

Read 8 Powerful Tools to Make Your Startup Smarter in 2020

The motto of “measure everything” is useful in startup companies because data allows the company to pivot quickly when things aren’t working—and to double down on things that are. There are many different types of dashboards a startup company can implement across the business, but the most important one is the project management dashboard.

Project management dashboards passively collect data from your project management platform, turning the information into helpful charts and graphs. The dashboard will update in real-time, giving you all of the information you need to make decisions across the company.

Project management tools dashboards can quickly show you information about several project metrics.

  • Workload: see which employees and teams are over or underworked
  • Project Progress: see how specific projects are progressing
  • Time Tracking: monitor where and how employee time is being spent
  • Budgets: learn the real cost of employee time and resources to make smarter budgeting decisions

Implementing Project Management Tools for Startup Companies

Startup companies are dynamic, exciting, and always growing. And as a company grows, it needs to change over time. However, establishing the right project management tools and processes early on will give your startup a solid foundation to build upon.

This is why we recommend that every startup company implement a work management platform, Kanban boards for building workflows, and dashboards for measuring everything across the business, all as soon as possible.

Implementation of these startup project management tools might seem like a lot of work, but it’s well worth it. Additionally, there are plenty of software suites that give you all of the tools we’ve discussed with zero codings or training needed.

Product management tools

Product management is an organizational structure within an enterprise that focuses on planning, forecasting, production, and marketing of a product at all stages of the development lifecycle. The purpose of the product management tools is to design and develop quality products for the target audience of an enterprise while boosting the customer lifetime value (CLV) and creating measurable profits for the business as well.

Product Managers are trained professionals responsible for leading cross-functional teams to ensure the overall success of a product. It is they who set the product development strategy, roadmap, and marketing goals for products of a company.

However, to be able to create and implement a robust product management strategy, Along with improving product management skills, Product Managers must use the right product management tools and product management software. And that’s what we’re going to talk about today – the best product management tools and product management software that Product Managers around the world swear by!

Product management tools include product analytics software, product design tools, production management software, and development tracking tools. Since Product Managers are responsible for numerous strategic functions, product management tools make it possible to implement their ideas, organize them, and give coherence to the same. Product management courses from reputed institutions can help you understand more about various management tools and their functions.

The best product management tools and software that every Product Manager and aspiring Product Manager must know about! For new product managers, makes the career transition easy.

Top Product Management Tools for Product Managers

Axure

Axure is a wireframing-cum-prototyping product management tool specifically designed for midsize to large companies. The biggest selling point of Axure is that it lets your product and design teams create compelling prototypes without coding.

With Axure, your product development teams can create and document diagrams, customer journeys, or wireframes on the same page for easier collaborating and transparency. You can create diagrams comprising dynamic content, animations, conditional logic, math functions, and data-driven interactions.

Also, you can put together several different types of collaborative diagrams in Axure, such as flowcharts, wireframes, mockups, user journeys, customer personas, and idea boards. After you’ve completed a diagram, you can publish it on Axure Share and send a link to other team members to get feedback on the same.

Restyaboard

Restyaboard is a hot favorite among product management professionals. It is a highly visual web application that facilitates easy and seamless collaboration between team members. For instance, it offers visual boards, lists, and cards that allow you and your team members to prioritize and organize company projects. Every member can share links, input their comments/feedback, add attachments, and mention due dates via Restya cards.

The best thing about Restya is that it is highly flexible. It offers you the flexibility and option to customize and use it to fit your needs. And most importantly, it ensures full transparency between team members.

Read Top-rated product management software for Product Managers in 2020

Balsamiq Mockups

Balsamiq Mockups is a UI wireframing product management tool designed to suit the needs of small and medium-sized businesses specifically. It allows you to simulate the experience of sketching on a paper/whiteboard on your computer itself. Using this tool, Product Managers can quickly create multiple mockups for testing and user feedback.

Balsamiq encourages team collaboration. So, all the stakeholders involved in the product development and management lifecycles can collaborate throughout the design and development process for smooth operation. This is the perfect tool for your enterprise if you are looking for a tool to promptly create simple mockups (instead of full-blown, elaborate prototypes) for testing and user feedback.

Jira

Another exceptional product management tool suite on our list, Jira, is excellent for team collaboration. This tool not only encourages agile development, but it also helps you track and monitor the entire product creation process. Jira can be used on a server, a data center platform, and in the cloud.

Product management teams can use Jira to help plan, schedule, and monitor software releases. It enables you to create user stories and issues, plan sprints, distribute tasks, record and report bugs, prioritize tasks, and track the daily progress of your teams.

Furthermore, with Jira, you can set up Scrum and Kanban boards according to your preference. The tool offers numerous out-of-the-box, real-time agile reports to help you track the right metrics. To top that, there’s an agile portfolio management add-on as well – Portfolio.

Aha!

Aha! is a roadmap product management software. It allows you to create a detailed plan of your product strategy and also track the product features throughout the product development lifecycle.

You can use it to get a comprehensive overview of your products, set different milestones for your teams, crowdsource ideas, create workflow boards for agile/lean/scrum methodologies, define the features and requirements, analyze data, and much more. The best part is that businesses of all sizes can use Aha! – from small startups to large enterprises.

OmniPlan

OmniPlan is a roadmap software explicitly created to accommodate the needs of startups. The tool primarily focuses on task management. Thus, it lets you highlight and prioritize important tasks, set deadlines, filter tasks by specific metrics (date, priority, etc.), automatically optimize resources, and much more.

OmniPlan offers a wide range of planning products, including OmniFocus, OmniGraffle, OmniOutliner, and OmniPresence. You can either use the Standard version that includes all the basic planning tools, or you can opt for the Advanced version that includes additional features (for example, Earned Value Analysis, Monte Carlo simulation, network diagrams, etc.).

MindMeister

MindMeister is a Mind Mapping Tool that lets you “capture, develop, and share ideas visually.” This cloud-based product management tool can be accessed on Windows, macOS, and Linux from your web-browser itself.

With MindMeister, you can share your mind maps with as many partners/colleagues as you want and collaborate with them in real-time. Any changes made to the maps are visible to everyone. Plus, all the stakeholders can add their comments, vote on ideas, or discuss changes via MindMeister’s integrated chat platform. The best feature of this tool is that it lets you transform your ideas in the mindmap into actionable tasks directly.

Conclusion

While there are many, many tools out there to handle different product management requirements, the choice of the product management tool/software depends upon your specific needs. Thankfully, there is a host of free product management tools and product management software that you can try first, before moving on to paid versions.

8 Powerful tools to make your Startup smarter in 2020 to help the founders and their employees accomplish tedious and repetitive tasks efficiently.

1. The Name App

It is important to have a unique and easy-to-remember business name brand recall. This particular tool saves you a struggle to find the correct domain name for your startup. What’s more, it also helps you check the availability of your username and decide the names of social media profiles that align with your company. Simply sign in to the official website of The Name App or download it from the App Store of your Apple device (Sorry, Android users, you’re going to have to do with the website for now)

2. GrowthHacker.tv

GrowthHacker.tv is a place where you can watch interviews of successful growth hackers and entrepreneurs who have made their mark in the digital world. Interview videos continue to be played on the website in a loop that is freely available to visitors. But if you want to have access to past video recordings, you’d need to sign up, which is paid for. But wait a minute, that’s not it. If you are visiting the website, for the first time, you could get a promo code to access the content of your site as a premium member for a week.

3. Moosend

Building e-mail campaigns can be simple. However, delivering them at the right time can be challenging. That’s why you need an email marketing platform like Moosend to get started. Moosend will give you access to automation features to create, schedule, and monitor the performance of your email campaigns. You will get to know Moosend through their free forever plan, offering unlimited emails to up to 1,000 subscribers. Paid plans would allow you access to premium features starting at $10 a month.

4. Amazon Web Services

Amazon Web Services usually referred to as AWS, is a web hosting service offered by the Amazon e-commerce mogul. Possibly one of the most secure web hosting services currently available, AWS is scalable, flexible, and currently provides over 90 services including database storage, content delivery, and other features and functionalities.

Read 10 Best Startup Tools for 2020

5. MailChimp

To run an effective email marketing campaign and keep your audience up-to-date on deals, you need an efficient newsletter service. This is where MailChimp is coming into the picture. MailChimp is a name that doesn’t need any introduction to the tech world. Great news, MailChimp provides a free startup kit with all the necessary features. Paid services start at $10 per month. Additionally, you can do that, take a look at ActiveCampaign and see which suits you prefer.

6. Aytm

There are many survey tools available on the market today. What sets Aytm apart from all these tools is that it not only allows you to create a survey form but also lets you reach out to the right audience who would be interested in taking these surveys. A quick tip: keep your questions open and get better insights.

7. Glasshat

Glasshat comes across as a super-efficient SEO tool that helps start-up owners plan their SEO and other digital marketing activities. This tool provides a list of activities and also teaches new entrepreneurs why a particular activity is important for their startup. By using Glasshat, it would be a smart idea to add a Yoast SEO plugin to your WordPress site so that you can change your web content according to the SEO guidelines.

8. Restyaboard

Restyaboard is a web & mobile based project management tool that was built for improving workflow. Eventually, and inevitably, the efficiency of Restyaboard made it a prominent name among almost all startup owners across the world. This project management software allows users to assign tasks as per their status, add assignees & get activity feed, view log reports, and a lot more. 

If you’re thinking of starting a business or improving an existing one, you’re going to need the right tools for the job. So, in this post, we look at 10 key apps for startups that can make your workflow more efficient and lead to an increase in business growth.

1. A productivity suite

Before you can do anything exciting in your business, you’re going to need some apps that can take care of the boring (but very important) things: a reliable email account, file storage, and productivity tools.

The industry-leading productivity suites which provide all the above are Office 365 and G Suite (formerly Google Apps).

However, it can be quite hard to choose between them — there a lot of pros and cons to weigh up. As such you might like to read our Office 365 vs G Suite comparison review. This explains the core differences between the two productivity suites, as well as outlining what alternatives are available.

2. A website or online store

It goes without saying that you’ll need a website for your business. But with many website building platforms available, it’s important to make the right decision regarding which one to go for.

Portfolio sites/brochure sites

If you’re not intending to sell services or goods online — i.e., your website is more of a portfolio or ‘brochure’ site with business ultimately taking place offline — then Squarespace is often a good bet for startups because it’s easy to set up a site with it, the templates are attractive, and you get support included with your plan.

WordPress is another great option for portfolios or brochure sites — and one that will give you more control over the aesthetics and the functionality of your site — but there is a bit more of a learning curve involved.

Online Stores

If you’re selling products and services online, more thought is required. Although it’s tempting to just embed a Paypal button on a web page to handle online transactions, there are many more sophisticated options available to you that will serve you better.

Ultimately, if you’re serious about e-commerce, you’re going to need a platform you can use to build a fully functional store: one that can adequately cater to things like product variants, shipping, tax rates, and abandoned carts. Big hitters in this area include Bigcommerce and Shopify.

If you’ve already got a website, and want to turn it into an online store, you might find that Ecwid is a good solution for you (it’s a ‘widget’ that’s designed to add e-commerce functionality to any existing site). 

Tip: when it comes to the aesthetics of your website or online store, you might find that simple web-based design tools like Crello offer a cost-effective way to create graphics or animations for it.

3. An email marketing tool

A large mailing list is VITAL to the growth and long-term success of a business.

Not only can email marketing provide a fantastic return on investment, but it’s also a great way to share content widely (something which can build great brand awareness and even improve SEO).

Many new business owners think that a mailing list is simply a bunch of email addresses stored in an Excel spreadsheet that gets emailed via The outlook from time to time.

Taking this approach is a big mistake. Dedicated email marketing tools allow you to capture email addresses via your website, host a large mailing list online, create newsletters, automate communications, and track results easily.

There are many great apps available — but based on value for money and reliability (respectively), our favorites are probably Getresponse and Aweber.

Read 10 Best Startup Tools for 2020

4. CRM

CRM stands for ‘customer relationship management’, and these days the acronym is usually used to refer to cloud-based software that allows you to keep track of and manage the business relationships between your organization and your leads and clients.

Typically, a CRM app will allow you to capture, organize, and analyze leads track communication with leads, and clients allocate tasks to your team.

  • manage your ‘sales pipeline’ (i.e., identify leads and track how the process of converting them to a client is going) 
  • manage customer inquiries via a support ticketing system

Now, as with email marketing, many new business owners rely on Excel to handle all this sort of stuff – which, as with mailing list management is a bad move when there are so many more sophisticated options available to you.

Hubspot offers a very functional free version of its CRM tool — this is a good introduction to the world of customer relationship management.

Other cost-effective options involve Capsule or Nimble.

Which product is right for you will really depend on nature and the complexity of your business, but either way, finding the right CRM tool will usually be vital to ensuring that it grows successfully.

5. Growth Hacking Tools

Once you’ve got your website live and your email marketing app sorted, the next thing you’ll need to do is grow the number of people visiting your site and join your mailing list.

Now, there is a multitude of tools to help you do this. For example, you’ll find apps that let you run A/B tests on your site pages to find out which is most likely to convert a visitor to a subscriber; tools that let you create video recordings of your visitors’ behavior on your site and analyze it; and ‘welcome mats’ which encourage mailing list subscription before any other action is taken on your site.

You’ll find an exhaustive list of growth-hacking apps over on the Kissmetrics site, but for me, there are two particular aspects of growth hacking to zoom in on and prioritize when starting a new business: social sharing, and lead generation. You basically want to make it as easy as possible for somebody to share your content or subscribe to receive more of it.

Tools like Sumo can really help you here, providing everything from sharing buttons to live chat to data capture ‘welcome mats.’

Other similar services worth investigating include Addthis and Sharethis.

6. Cloud-based accounting

Cloud-based accounting apps are increasingly popular and worthy of serious consideration over traditional spreadsheet usage.

A cloud-based accounting solution is connected to your bank account, meaning that all your transactions are imported into your accounting software in real-time (i.e., no more copying and pasting transactions from your online bank account into a spreadsheet).

Not only that but these apps you to raise branded invoices and produce detailed reports at the click of a button. They can give you access to an in-depth analysis of your company finances, and make preparing a tax return significantly easier.

Because of these advantages, if you use a bookkeeper, it often makes sense to hire one that works ‘in the cloud’.

Industry-leading cloud-based accounting apps include Xero and Quickbooks.

7. Keyword research tools

It’s all very well having a business and a website to go with it — but if you’re not ranking highly in search results, it’s not going to be a success.

One of the best ways to improve the performance of your website is to make sure that you are publishing content that people are actually searching for. To do this, you’ll need to perform keyword research.

Tools like Ahrefs and SEMrush are essential for this kind of work.

8. Notebooks and To-do lists

Notebooks

An oft-overlooked aspect of running a business is the amount of note-taking it involves.

From capturing brainwaves to taking minutes to jot down a phone number of a potentially useful contact, you will find yourself taking a host of notes in your business life.

So, it makes sense to take them in the best possible way – and in my view, that’s digital, using a dedicated note-keeping app.

There are a plethora of note-keeping apps out there to choose from – but Evernote’s got to be one of the best.

It allows you to place text, images, files, and research all in one digital workspace which you can then share with friends, colleagues, and family. You can access Evernote across all your devices, meaning your notes are always with you.

If you use a productivity suite like G Suite or Office 365 however, you may find that their ‘Keep’ and ‘OneNote’ products meet your needs perfectly well.

To-do lists

To-lists have been part of running a business since the year dot. They’re a surprisingly vital part of running and growing a business: without them, nothing gets done.

As with much else in the business world, they’ve now moved online. And again, there are loads of options available.

Todoist is a simple but effective app for managing, as the name suggests, your to-do list. It works across devices and is available as a Chrome extension too, meaning your uncompleted tasks are always following you around (perhaps I’m not selling this as well as I should). Nifty features include being able to turn emails into tasks and categorize tasks by project.

Wunderlist is another good option.

9. GDPR compliance tools

With the introduction of GDPR — data protection laws designed to safeguard the privacy rights of EU citizens — business owners now have to meet strict requirements with regard to how they capture data and use cookies.

Adhering to GDPR laws on data capture is reasonably straightforward, but it’s quite hard to adhere to the cookie laws. Your website needs to display a cookie banner which not only informs your visitors that cookies are being used but also allows them to give prior consent to them being run.

This is quite a challenge from a technical point of view, but there’s a new tool called Cookiepro which we’ve discovered and which we recommend to our clients as a way of ensuring compliance (particularly where hosted website building products like Squarespace, Shopify, and Bigcommerce is concerned).

You can choose to set up Cookiepro yourself (which will require a bit of time and effort) or alternatively pay a one-off fee to get assistance. 

10. A Social Media Manager

Most businesses end up struggling to manage several social media profiles at once. It can be tricky to keep on top of them all or analyze what’s working and what’s not across all your channels.

This is where an all-in-one social media management tool like Hootsuite is invaluable. You can use tools like Hootsuite to manage all your social media accounts in one place; schedule messages across your profiles; measure your social media campaign performance and assign tasks to your team messages to ensure that all messages
generated by your social media activity get answered.

All this improves your social media comms or frees up time to do other important stuff!

Alternatives to Hootsuite include Sendible and Buffer. 

For startups and small businesses, smooth collaboration is key. Today’s digital world requires every member of a startup team to be familiar with online collaboration tools, especially if they often work remotely.

There are lots of great tools out there that are free to use and have all the features your team needs.

Here are the 5 best collaboration tools for startups that will make every entrepreneur’s life easier.

1. Slack

Slack is an incredible tool for both groups and one on one communication. Slack allows you to break up your conversations into “channels” making relevant information easy to find. To add to the convenience, Slack comes with an easy to use a mobile app and integrates with many other tools such as Restyaboard, Trello, JIRA, and Twitter.

2. Skype for Business

Skype for Business is available as part of Microsoft’s Office 365 package, which comes with the full Office suite (Word, Excel, Powerpoint, etc.). Skype for Business features all of the stuff you’d expect from a product with Skype in the name: instant messaging, audio calls, and video chat. But it also has features businesses need to keep safe and compliant, like local hosting and permission control.

As part of the Office suite, it also deeply integrates with your calendar and contacts from Outlook, as well as documents from Word and Excel. Are you an existing Microsoft customer? You probably already have this! If not, it’ll set you back $8.25/user/month.

Read Top 10 Startup Tools You Should Use in 2020

3. Lifesize

Lifesize allows startups to have video, web, and audio conferences along with the option to record and share meetings. It also makes it easy to integrate video from almost any platform available, giving your startup the look and feel of a top-tier business without the top-tier cost.

4. Join.me

Join.me is one of the best options when it comes to connecting and collaborating with your team. This tool gives startups the ability to share audio, video, whiteboard, live chat, and enable users to share control over their screen. The rich range of annotation and remote access features also makes this tool great for sales demos.

Join.me can be used for free, but to lift the participant cap to 5 and host unlimited meetings, you’ll have to buy a plan starting at $9/user/month.

5. Zoom

Zoom — ranked the #1 meeting tool by Gartner in 2018 — is a fast and reliable video conferencing software that works great for internal and client meetings alike.

It features screen-sharing, annotation, and cloud-hosted meeting recordings that you can automatically upload and share. A great use case to keep your team in the loop is to use a fixed room for recurring team meetings and integrate it with Slack to automatically Share the recording with participants afterward.

Zoom’s pricing starts at $14.99/host/month — and just one host can have up to 100 participants. 

Remote work has been a popular advantage among employees. Here are 5 tech tools that do businesses to support remote work and effectively manage remote performance.

The world of work has undergone a significant change in the last few months. To prevent the spread of COVID-19, companies around the globe had to move to remote operations — some for the very first time.

Although change has not been without its challenges, it has also been a positive development in many ways. Remote work has long been a popular advantage among employees, who are generally happier and more productive when they are allowed to do telecommunications. And once people start working from home, they don’t want to go back: 99 percent of remote employees said they want to work remotely for the rest of their careers at least some time. It’s no wonder why: Remote work can provide employees with a better work/life balance, provide a sense of autonomy, and save a lot of stress (especially when you consider how frustrating the morning journey is for some people).

Yet, as with most things worth having in life, remote work arrangements aren’t easy. They require time to roll out effectively and effort to maintain themselves over the long term. Managers need training on how best to support remote employees, and companies need to provide remote workers with the tools and resources they need to do their jobs off-site.

If you don’t have the right technology in place, remote work can easily become an aggravating and isolating experience for employees. So what tools do businesses need to support remote work and effectively manage remote performance? Below are five types of tech tools that are essential to every remote work initiative:

1. Task Management Software

Whether they’re working remotely or on-site, employees can only stay productive if they know what they are doing, what is expected of them, and when their tasks are due. Keeping track of all that information can be difficult, especially for remote employees and their managers. That’s where project and task management software comes in.

Tools like Restyaboard allow employees and their managers to set priorities, assign tasks, and establish deadlines. Perhaps most importantly, they also foster accountability by allowing all involved parties to track progress toward tasks together. Ultimately, task management solutions facilitate effective communication and crystal-clear expectations, two vital drivers of success in a remote work environment.

2. Time-Tracking Software

This is an admittedly controversial topic, and many managers believe tracking employees’ time is more harmful than helpful. They argue that the time spent on work isn’t as important as the work that is achieved, and therefore companies should monitor goal progression and task completion instead of hours at a desk. Some leaders also worry that mandating time-tracking software indicates a lack of trust in employees, which can ultimately result in decreased productivity and morale.

However, for organizations just getting started with remote work for the first time, time-tracking software can help to smooth the transition by assuring managers that work is being done. Certain tools, like Restyaboard, even take periodic screenshots of employees’ screens, so managers can see what they’re actually up to.

Read How to Manage a Remote Team Effectively During COVID-19 Pandemic

3. Performance Management Software

Performance management needs to be carefully planned when employees are working remotely. Managers need to make a special effort to maintain regular communication, deliver feedback, and check-in with employees to ensure they are getting all the support they need.

Tracking the performance of a large virtual team can be a difficult task, especially if you are meeting with your employees on a weekly or monthly basis to discuss performance, as most forward-thinking companies are doing today. To keep on top of performance, progress, and productivity, companies should consider investing in cloud-based performance management software. Such software facilitates remote check-ins, helps track objectives and key results, and monitors individual employee development while also tracking team goals.

Remember, while remote work can offer many benefits, some employees may find it isolating at times. Your performance management system should be designed to support employees of all kinds through the building of relationships and the encouragement of continuous communication.

4. Team Communication Tools

The reality is that communication is very different when your employees work off-site. They can’t bond near the water cooler. They can’t simply turn around to ask their colleagues a question or pop by their manager’s office to discuss an issue they may be having.

Most remote teams rely on team communication tools such as Slack to facilitate in-the-moment discussions between colleagues and managers. Many contemporary team communication tools allow for the creation of various channels dedicated to different topics, including informal channels where employees with common interests can socialize virtually with one another. What’s more, with team communication tools, you can spare yourself a lot of unnecessary emails.

While platforms like Slack are great for quick connections, they cannot fully replace face-to-face communication, which fosters relationships and maintains levels of engagement in ways that chat platforms simply cannot. That’s why your team communication tools should also include videoconferencing software like Skype, Google Hangouts, or Zoom. These can be especially effective venues for team meetings or one-on-one performance conversations.

5. Cloud Storage and File-Sharing Services

Because your remote team members will be distributed around various locations, you will need a central cloud-based storage solution where employees can easily save and share important files. Google Drive has become a popular solution for this purpose; its functionality that allows multiple employees to work on one document simultaneously makes it an especially powerful collaboration tool.

File-sharing services can prevent a lot of the confusion that arises when many different versions of the same file are flying around. With everything saved and securely stored on the cloud, you can also be sure no important information will be compromised by tech problems on the employee’s end.

Technology has quickly become the best friend of small business owners. Whether it is accounting software or business plan software, technology has scaled up the playing field, making it possible for small businesses to compete with the big guys. Businesses of all sizes now have enabled the same technology that helps to increase productivity and sales. Here are 10 tech tools you’ll need to start a business.

Online business plan services

The key to launching any successful business is having a solid plan in place to follow. One option many entrepreneurs turn to for assistance is online business plan services. The services provide many tools and templates needed to transform a good idea into a profitable venture. Some of the tools include financial calculators and chart generators to help crunch numbers and illustrate the business’ vision in a quantifiable manner. They also feature performance graphs and goal achievement monitors that let entrepreneurs track their progress and make necessary changes to the business as issues arise.

Web hosting

Not many businesses thrive in today’s online world without a presence on the Internet. To get a website up and running, a Web hosting service is needed. The services store the files that make up a website on a data server, which then uploads them directly to the Web. That provides an Internet connection and a way for consumers to access the site through a domain name of their choosing. The services offer many options, including website builders that entrepreneurs can use to design the site, one-click installation of supported apps, email functionality, and an unlimited number of email addresses that include the site’s domain name.

Shopping cart software

Having a website is only half the equation for businesses that want to use the Internet to sell their products and services. To accept payments via a website, the site must have shopping cart software. The software is designed to offer credit card processing, as well as check, PayPal, or other methods of processing payments. The software also provides shoppers tools for calculating the costs of shipping and taxes. In addition to letting customers purchase items online, the software provides business options for keeping track of inventory and generating reports automatically.

Credit card processing

In today’s world, cash is no longer king. Shoppers have traded it for debit and credit cards and they expect to use them everywhere. Credit card processing services allow businesses to accept all forms of payment, such as major credit cards, debit cards, electronic checks, and traditional checks, anywhere, and anytime. The services also use encryption technology to ensure each shopper’s personal information is protected, and offer protection against credit card fraud for the business itself.

Read 8 Communication and Collaboration Platforms for Your Startups 

POS system

For retailers and restaurants, gone are the days of traditional cash registers. Businesses now rely on point-of-sale systems for their checkout needs. For retail businesses, POS systems offer packages that include terminals, monitors, barcode scanners, cash drawers, card readers, keyboards, receipt printers, and retail software. For restaurants, POS systems usually include touch-screen monitors, terminals, receipt printers, cash drawers, card readers, and restaurant software. In addition to retail outlets and restaurants, some POS systems offer dedicated services for other types of businesses, such as salons and grocery stores. Beyond being able to collect payments, POS systems can track sales and inventory and simplify the accounting process.

Time Tracking and Management Software

To succeed, business owners need to maximize productivity around the office. Time tracking and management software monitor what is being accomplished so business owners can better manage the time and productivity of their employees. The software monitors and records employee hours, including work hours, vacation time, sick leave, overtime, and projects. Also, the software can track individual projects, as well as expenses, invoices, and customers.

Recommended software: Restyaboard

Online data storage

With business owners relying on computers more than ever, it is important to make sure the information stored on them is protected. Online storage services provide computer users with a place to store their files online, should something happen to the computer, including accidental erasures, hard drive failures, and theft. Since the data is being stored online in the cloud, online data storage services also give business owners the convenience of being able to access their files from anywhere with an Internet connection. Online storage services also provide a place to store large files to free up space on a computer’s hard drive.

Webinar services

With many businesses dealing with clients across the country and around the globe, those in each location must stay connected. One way to do so is through webinar services, which allow businesses to conduct presentations over the Internet. The services provide businesses with the necessary tools to present online sales presentations, web seminars, and product demonstrations to their clients, regardless of where they are located. Besides, the services can be used for businesses to conduct training sessions and for those companies with multiple locations that need to keep all of their employees connected.

Online project management software

With so much to accomplish, many business owners need a little help staying on track. Online project management software provides a way to efficiently organize and manage complex projects from start to finish. The software allows project managers to manage and allocate resources, including team members, external resources, generic resources, documents, and physical assets. Also, it provides tools for teams to communicate and ways for clients to view reports and status updates. Overall, the services increase efficiency by centralizing requests, resource availability, issue tracking, communication, document management, and scheduling.

Recommended software: Restyaboard

Anti-virus software

Since nearly all businesses require some sort of network connection, owners must protect it. One of the first lines of defense is anti-virus software.  It guards computers and networks against dangerous viruses, spyware, Trojans, worms, and other malware. Without this protection, business owners could soon find themselves with an infected computer, which could lead to stolen information, down networks, and lost productivity.

In this article, we provide the 10 best startup tools for 2020 that will help you make your business journey overall success.

It is not as straightforward to be a creator as you think it might be. And also it’s an exciting experience but it’s also really draining. With all of this, you have to be ready for anything and anything you ‘re going to and might be coming your way. You should not only be armed with the passion for your product, but also with all the latest startup tools that’ll help you make your journey overall.

It is critical that you are armed with a passion for your product and the latest tools for making your trip a success. In addition, the number of startup resources is limitless, available online. Pick the right ones it can seem like hard work to do from them. Indeed the right methods are those that help the new products on the market, save time, reduce costs, and guard against privacy and legal issues.

1. WhiteSource

It is common for startups to focus on software engineering teams completely open source as the basis on which to build their products. But that’s all. Since they are using the open-source code for their work, it is important that the company does not risk or compromise compliance issues on its part safety. This is a mission in itself and this is where the tool WhiteSource comes in handy.

This is one of the best startup tools to handle the questions on protection and compliance. It proposes the components of an open-source that would fit your online search requirements. What’s more, it will also give you warnings if any program bugs are detected, protection risks, and issues with the policies. Basically it is a very flexible device that fits with every language in the programming.

2. Eqvista

Being a founder, you are other than the startup tools mentioned above you’ll need to keep track of all your company shares. That’s it, especially when you are about to invest and develop your enterprise. Eqvista is a great application for the management of table caps that allows businesses to monitor, manage, and make smart decisions linked to the company ‘s equity and shareholding. Currently, you should issuing shares electronically, remaining in compliance with equity legislation and manage all of the shares in your Eqvista company.

3. ContractZen

The first impression of it all is. And when an investor turns up you need to evaluate your startup before you invest in it rendered eligible for due diligence. This means you can have your full documentation in place. Typically these records do include tax records, business Strategy Decks for Financial Statements, documents covering intellectual property, and construction plans. And if you think it’s easy to keep those documents in paper form.

You are incorrect then. The best way to store all these documents is by the setup up a virtual data room (VDR) based on the cloud. ContractZen is one element of the right tools for this project. This is really easy to set up where you can do it only with a few taps. The user interface for this is interactive, and user friendly.

4. ClickMeeting

This is another tool you should have for a startup. It’s a good thing. Webinar platform designed to help you build important partnerships needless to leave your office. You need to start by developing branded invitations to display or show your sales online app. And then take all the leads from your mailing list to this request to send the invitations directly.

When one of the members accepts the invitation, you will have a Digital meeting them face-to-face to give them a live demo of your stuff. Stuff. ClickMeet additional features to help you incorporate whiteboard technology to display and view information sharing something reflected on your machine. This is a great app sitting in your office that will help you get a lot done.

5. Calendly

How tiring is it to schedule a meeting with a client? Doesn’t it make you a ton of emails before you both have decided on the time for the meeting? With Calendly, the hassle of spending hours on deciding a meeting time is taken away. It takes care of all the processes. And once you have scheduled a meeting, all you need to do is share the link with the person allowing them to select the time that they are comfortable with for the meeting. In fact, it is a great time-saving application that you can use.

6.SentiOne

It’s not easy being a startup. You have to give the time to understand everything about your market and industry so that you can control it effectively your brand, and your target audience bind. In the internet today industrial landscape. So as there are a number of different channels so, in today’s world, digital worlds can take a lot of your time to be able to track all these issues. That is where SentiOne is useful. Named one of the brightest startup resources, it is a forum for social listening. It let you tap directly inside what the universe thinks about you and your industry any of the important websites or social media networks.

This method would basically also search all the forums, blogs, and news online websites. Also, it will help you track your brand and the feeling of excitement and word-of-mouth marketing. In a word, you are may touch the hearts of your audiences with ease for this framework you understand what they want.

Read Top 10 Startup Tools You Should Use in 2020

7. WalkMe

Do your website visitors find yours intuitive and easy to use? A website’s complexity will cause you to lose much company. In fact, when a visitor can not navigate through your website, you ‘re going to start losing all the future customers. But, how are you doing find out what, and take care of it? Okay, here comes WalkMe in the picture. WalkMe makes it all easy for first-time users of the webpage. This allows users to access the website without ever having to the trouble to give them intuitive visual elements browsing. This would in turn reduce the bounce rate and increase the fees for conversion.

8. Freshteam

When you open a startup, a time will come when you need to hire business workers. There are several startup tools available to do this virtual but Freshteam is one of the best that can support you. This taking the whole hiring process and condensing it into one dashboard. Through this, a single boss is able to take access and see everything one-place candidates. This tool will help you, too, to source and search the top talents to find the closest nearest nominee simply.

9. Restyaboard

Each day, there might be many things that distract people from their goal. To overcome this, it is important to organize all the tasks and work towards a goal. Restyaboard is one of the best startup tools for this. You can easily create tasks and share them with your team to keep their goals in mind. In fact, you can create notes for each and every tiny little thing like the code components, marketing plans, or anything that your team needs to build for your business to roll freely.

In fact, Restyaboard helps in managing a project very easily. You will be able to assign tasks to the right people and get updates about it. Restyaboard also allows you to create a CRM that is easy to use and that manages your contact information of all your leads. You can keep all the detailed notes of every interaction with your leads store in Restyaboard to access and analyze in the future when needed.

10. Falcon

How to create a brand and how to spread your name product?-Product? Marketing, right? Falcon is a perfect social media source a marketing framework that lets your team quickly develop their brand name and fast on the market. You can actually build posts quickly, schedule them, edit it, and quickly post it on every social media website. Other than this, you can conveniently store all of your content with Falcon and handle it too. More features include a single sign in to all the social media platforms, get direct notifications here and control them, monitor the metrics, and better understand the audience this program is with you.

If you don’t handle your time well, it can take all the hours of your day to work from home before you know it.

Besides, even after all that, monitoring all the tasks you’ve managed to get done, and the things you still need to do could become incredibly difficult for you.

So, if you need any support to work harder, quicker, and more effectively, you may want to consider these three programs that are designed to help you establish a discipline of work, and in return also leave you with time to spend with your family, free of guilt.

Forest

If you find yourself wasting time reviewing WhatsApp messages or TikTok videos and reaching for your camera, try Forest.

Not only does this software help you reduce the use of smartphones while you’re working, but it will also help you incorporate the Pomodoro technique into your everyday scheme.

Francesco Cirillo — an entrepreneur and an author — invented this technique in the early 1990s, which he named after the tomato-shaped timer he used to track his own student research.

Here’s how it works: Pick a task you want to complete; set an alarm for 25 minutes and work tirelessly on that task until the alarm rings.
Then take a brief five-minute break for the next 25 minutes before you get back to the job at hand. Take a longer 25-minute break after every four 25-minute work sessions before you start working again.

You start with a virtual seed which you plant in Forest. And this seed keeps growing into a tree for as long as you can resist the temptation to reach out for your camera. If you leave the app to do something else on your computer, the tree will willow away. The app sounds an alert after 25 minutes, letting you take your break.

Forest is free for Android users but is available on iOS only as a paid version. Choose a paid account on Android and you’ll get the same premium features as the iOS version: Software developers will plant real trees for your accomplishments in Forest, you’ll be able to white-list work-related applications on your computer, and you’ll even get accurate statistics on what’s your most successful hour, as well as the most successful one.

StayFocusd

Sounds familiar to this? You sit down to work, and three hours later, the next thing you know. In the meantime, you’ve changed your Facebook profile, scrolled through your Twitter feed, watched a bunch of YouTube “reaction” videos and even googled your college crush.

Now, to get your job finished on time, you’ll need to remove all kinds of internet distractions, and that’s where StayFocusd comes in This browser extension for Google Chrome lets you focus on work by minimizing the amount of time you can spend on favourite websites.

Build a list of non-work websites you are addicted to and key in the amount of time you are permitted to “waste” on them. After the allotted time is used, StayFocusd will block certain websites for the remainder of the day.

This “tough-love” tool is highly configurable: you can block entire sites, specific subdomains, routes, pages, even material in the pages (videos, games, images, shapes, etc.).

And the StayFocusd extension can’t even cheat by disabling it. You can not delete a link from its website

When your maximum time for the day has been reached, “Blocked Pages” list, and you can only do it the next day.

Those who use a Firefox browser can use the extension LeechBlock NG which does the same job.

Restyaboard

Kanban is the Japanese word for signboard and a Kanban-style work- management tool is one that uses a dashboard-like interface to give you a columnar overview of the tasks—whether daily, weekly, monthly, or even project-wise—that need to be done.

Now, there are quite a few Kanban-style apps and websites that will help you manage your time, but Restyaboard is still one of the best.

Start a free account on Restya.com for access to a very flexible interface that will help you plan your week, and even micromanage your day.

You can, for instance, create a Kanban board that’s broken up into daily time blocks such as 9 am–11 am, 11.15 am–1 pm, 2 pm–3.30 pm, 4 pm–5.30 pm.. and accordingly create tasks for each of those blocks.

Restyaboard’s drag-and-drop interface is user friendly, but you can head to its YouTube channel for tutorials and tips on how to leverage on its multiple features effectively. For every job you list on your dashboard, you can add a description, checklists, due date, comments, and even add collaborators.

Having your day planned for you will allow you to be more efficient and even give you a sense of purpose for each day.